EQUAL PAY
DAY CAMPAIGN
The Ask:
Create a digital experience for women aged 25+ that provides resources and tools to help women learn how to negotiate for equal pay.
The Work:
The Negotiate Your Worth Checklist uses an interactive functionality that leads users to tailored advice and tips based on where they are in their career and negotiation journey. The experience leverages content from AAUW, Catt Sadler and our four expert negotiators. Once completed, the user is able to share their experience on their social channels and have access to AAUW resources to sharpen their skills further Take a look at the full experience here.
My Role:
Lead Copywriter
SUPPORTING SOCIAL CAMPAIGN
FLIP THE STAT
We won’t just let the numbers do the talking, we’re taking a stand and rising up against the wage gap.💪
Equal Pay Day is back and these statistics highlight that women are still fighting for their salaries. Let’s work together to flip the statistic and make an impact. This year we’re bringing attention to the art of negotiation and giving women the tips they need to conquer the wage gap.
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#EqualPayDay #equalisequal #Women
THE DOMINO EFFECT
Take the lead and watch other women follow suit. Be an example for the women who come after you by standing up and fighting for what you deserve. 👭👭👭👭👭👭
Click the link in our bio and get negotiation savvy with our Negotiate Your Worth Checklist.
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#EqualPayDay #equalisequal #Women
LUNAFEST
LUNAFEST is a traveling film festival that celebrates women in film.
The team was given the task of reimagining the entire LUNAFEST website. From UX, developement, design and copy - we all worked together to recreate the LUNAFEST website from scratch.I had the role of being lead copywriter on working on the redevelopment of lunafest.org. This project meant a great deal to me as I was able to add my creativity to an organization that inspires, promotes and acknowledges talented women across the US & Canada.
Throughout the entire website we kept the tone of voice inspiring, celebratory and empowering.
CLIF KID
CLIF Kid is a kids' nutrition brand focusing on kid-friendly flavors made from organic ingredients. CLIF Kid ZBars are made with all the nutrients needed to keep kids going, growing and exploring.
INVENTING
IMAGINATIONS
We created content that highlights the endless imagination of kids and how amazing their small adventures can truly be. We have continued to create content by illustrating various concepts onto the images. This series hopes to encourage parents to get their kids outside and watch their imaginations run wild.
MAKER MOMENT
CLIF Kids mission is to get kids outside, active and having fun. We created DIY style videos that would inspire parents and kids to make games at home using house hold items. Our goal was to make these DIY videos whimsical, colorful and energetic.
SOCIAL CONTENT
SCOUT
Say hi to Scout.
"Hi Scout."
Scout helps you find the best places to run in your neck of the woods. Created for runners by runners, Scout is CLIF Bar's newest service and your next source of running inspiration on Facebook Messenger.
STATIC TEASERS
To promote the release of Scout we created a series of static images to gain attention around the new Facebook Messenger service.
LAUNCH VIDEO
Once Scout went live, we posted a series of videos showing how different types of runners can interact with Scout. Each short film highlighted a different feature of the bot.
We created banner ads to be shown at the Boston Marathon expo and online around the time of the Marathon.
The idea was to ensure the heart and tradition of the race was in the ads. We hoped to encourage runners and to remind them of who had run before them.
BOSTON MARATHON
TYLENOL
Sometimes headaches can feel never ending.
We created a series of ads that look, read and feel like a headache.
Art Director: Camilla Ciappina
AWARDS
Silver Addy
Publications
We wanted to create print ads for Haribo that were as playful and quirky. Our main goal was to try and make the ads stand out for adults and target a different audience than expected.
Art Director: Camilla Ciappina
Publications