Launch the iconic and influential, Alex Cooper’s Unwell Network on SiriusXM.

Alex Cooper known for Call Her Daddy and Unwell Hydration is breaking into a new wave of media with multiple shows being hosted on SiriusXM.

We were tasked was to create a campaign bringing the Daddy Gang to SiriusXM and appealing to a whole new audience.

the ask

the idea

Alex Cooper has redefined the phrase “I’m Unwell” for a new generation.

Enter SiriusXM.

We’re Siriusly Unwell

The platform, bold and unapologetic signals a space where the Daddy Gang can dive into the chaos of everything Unwell.

the creative

ooh

video

launch event

We also developed creative that was showcased during the launch event in LA.

Shaping the creative and bringing ‘Date Night with Daddy’ to life.