SiriusXM & Alex Cooper

Launch the iconic and influential Alex Cooper’s Unwell Network on SiriusXM.

Alex Cooper, known for Call Her Daddy and Unwell Hydration, is breaking into a new wave of media with multiple shows being hosted on SiriusXM.

We were tasked to create a full funnel campaign bringing the Daddy Gang to SiriusXM and appealing to a whole new audience.

the ask

the idea

Collection of shiny disco balls of various sizes reflecting light.
A woman with long blonde hair wearing sunglasses, a black hoodie and sweatpants, is kneeling on a vintage teal sofa. She is holding a vintage microphone and has an energetic expression with her mouth open. There is a large silver disco ball decoration hanging from the ceiling against a dark blue wall.

Alex Cooper has redefined the phrase “I’m Unwell” for a new generation.

Enter SiriusXM.

We’re Siriusly Unwell

The platform, bold and unapologetic, signals a space where the Daddy Gang can dive into the chaos of everything Unwell.

the creative

ooh

video

launch event

We also developed creative that was showcased during the launch event in LA.

Shaping the creative and bringing ‘Date Night with Daddy’ to life.

Crowd of people at an event with a large red stage screen displaying 'Date Night with Daddy' and social media handles, illuminated by spotlights.
Row of UBrand bottled water with red caps on a wooden table, with a stage and large screen in the background displaying a close-up of lips and text that says "Date night with Daddy" and a lipstick kiss mark, with purple and pink lighting.