audible x prime video

valentines yule log

You know what really grabs #BookTok and #Bookstagram’s attention? A good, steamy romance. We created a social campaign that drove conversation and gave free content to this very active community.

We didn’t just want to step into the conversation – we wanted to be the conversation.

A burning digital emoji with a winking face and peace sign, set against flames and embers, with the caption: "The fire’s hot, but this listen? Even hotter. Come get a taste."

In partnership with Amazon Prime and author Lauren Blakely, we created a Steamy Yule Log experience to bring the cozy, iconic warmth of a holiday fire to Valentine’s Day, a celebration equally deserving.

the idea

the creative

Warning screen with a message about content containing spice and sexual tension, caution advised due to intense heat.

View this post on Instagram

A post shared by Audible (@audible)

prime video

The content drove people to tune into the full, steamy listen available for free on Amazon Prime—perfectly paired with a roaring hot pink fire.

A promotional image for the Audible series 'Steam Fireplace: Love and Hockey,' featuring a digital illustration of a burning fireplace with pink flames against a brick wall background.