audible x prime video

valentines yule log

You know what really grabs #BookTok and #Bookstagram’s attention? A good, steamy romance. We created a social campaign that drove conversation and gave free content to this very active community.

We didn’t just want to step into the conversation – we wanted to be the conversation.

A burning digital emoji with a winking face and peace sign, set against flames and embers, with the caption: "The fire’s hot, but this listen? Even hotter. Come get a taste."

In partnership with Amazon Prime and author Lauren Blakely, we created a Steamy Yule Log experience to bring the cozy, iconic warmth of a holiday fire to Valentine’s Day, a celebration equally deserving.

the idea

the creative

Warning screen with a message about content containing spice and sexual tension, caution advised due to intense heat.

prime video

The content drove people to tune into the full, steamy listen available for free on Amazon Prime—perfectly paired with a roaring hot pink fire.

A promotional image for the Audible series 'Steam Fireplace: Love and Hockey,' featuring a digital illustration of a burning fireplace with pink flames against a brick wall background.