You Might Be A Runner

The Ask:
Get users excited about running.

Our Idea:
More people run than consider themselves a runner. But we believe that everyone should consider themselves a runner. Because running isn’t about speed, gear, competition, or best times. It’s about making the most of the moment, having fun, being part of something. And here’s the thing…. Most people already are runners and just don’t realize it. We’re setting out to persuade more people to identify as a runner. Making running more accessible and fun, we’re pointing out all the unintentional, unexpected ways that people run.

My Role:
Copywriter