me + em
a new addition
Launch three flagship stories in Madison Avenue, Soho, and the Hamptons—making sure everyone knows that ME+EM has arrived.
the challenge
the idea
ME+EM is known for functional fashion. Using science and precision to create wardrobes and functional pieces. We wanted to bring the plus sign to the forefront and showcase that ME+EM was not only an amazing new addition to New York, but also to your wardrobe.