MAYBELLINE EXPRESS

The Ask:
Create a social first launch campaign to educate users on Maybelline Express.

What We Did:
At AF we shot and produced our :30 second hero spot along with our social assets during the beginning of the pandemic. To capture the energy and essence of the program, our talent were real Maybelline customers - which made the whole experience even more enjoyable. All content was shot through Zoom, Quick Time Player, and the magic of an iPhone.

My Role:
Lead Creative/Copy

HERO VIDEO:

SOCIAL VIDEOS:

WEBSITE LANDING PAGE: