EQUAL PAY
DAY CAMPAIGN
The Ask:
Create a digital experience for women aged 25+ that provides resources and tools to help women learn how to negotiate for equal pay.
The Work:
The Negotiate Your Worth Checklist uses an interactive functionality that leads users to tailored advice and tips based on where they are in their career and negotiation journey. The experience leverages content from AAUW, Catt Sadler and our four expert negotiators. Once completed, the user is able to share their experience on their social channels and have access to AAUW resources to sharpen their skills further Take a look at the full experience here.
My Role:
Lead Copywriter
SUPPORTING SOCIAL CAMPAIGN
FLIP THE STAT
We won’t just let the numbers do the talking, we’re taking a stand and rising up against the wage gap.💪
Equal Pay Day is back and these statistics highlight that women are still fighting for their salaries. Let’s work together to flip the statistic and make an impact. This year we’re bringing attention to the art of negotiation and giving women the tips they need to conquer the wage gap.
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#EqualPayDay #equalisequal #Women
THE DOMINO EFFECT
Take the lead and watch other women follow suit. Be an example for the women who come after you by standing up and fighting for what you deserve. 👭👭👭👭👭👭
Click the link in our bio and get negotiation savvy with our Negotiate Your Worth Checklist.
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#EqualPayDay #equalisequal #Women
