Lagavulin

the ask

Launch Lagavulin's new brand platform, Beyond The Smoke, across digital.

the approach

We set out to take newcomers and established whisky drinks on a journey of discovery, revealing new perspectives of the category all while igniting curiosity.

A scotch education

There are so many questions when it comes to whisky and we wanted to bring an approachable content series to energizing loyal enthusiasts while engaging curious newcomers.

content series

lagavulin @ the MET gala

Lagavulin x Grace Wales Bonner:
An Evening of Elevated Senses at The Guggenheim.

This wasn't just an event; it was a cultural moment.
Partnering with Grace Wales Bonner, we brought Lagavulin to the heart of the Met Gala pre-party, crafting an exclusive, multi-sensory experience
within the Guggenheim's legendary cafe.

Our content capture distilled the vibrant energy and ambiance into a narrative broadening Lagavulin's appeal while pushing the boundaries of
whisky's cultural footprint.