Lagavulin

the ask

Launch Lagavulin's new brand platform, Beyond The Smoke, across social and digital.


the approach

We set out to take newcomers and established whisky drinks on a journey of discovery, revealing new perspectives of the category all while igniting curiosity.

A bottle of Lagavulin 16-year-old single malt Scotch whisky with a blurred green background.

a scotch education

There are so many questions when it comes to whisky and we wanted to bring an approachable content series to energizing loyal enthusiasts while engaging curious newcomers.

Two hands holding glasses with whisky and ice, set against a green background with promotional text about Lagavulin Scotch whisky.

content series

We didn’t stop at social — we brought the campaign’s full story to life across Lagavulin’s website. The site became a home for the series, blending storytelling, visuals, and product education.

Visit the page

website

bringing beyond the smoke to the MET gala

Woman standing indoors near a bar with a bottle of liquor and a glass, wearing a black embroidered jacket and black pants, with leopard print shoes.
Close-up of a hand holding a glass of yellowish mixed drink with lime slices, rimmed with chili powder, on a small coaster.
Close-up of a Lagavulin single malt Scotch whisky bottle with a beige label indicating 16 years of aging.
A man in a suit holding a glass of whiskey near his lips at a social gathering, with a woman in the background observing him.

Lagavulin x Grace Wales Bonner:
An Evening of Elevated Senses at The Guggenheim.


This wasn't just an event; it was a cultural moment.
Partnering with Grace Wales Bonner, we brought Lagavulin to the heart of the Met Gala pre-party, crafting an exclusive, multi-sensory experience
within the Guggenheim's legendary cafe.

Our content capture distilled the vibrant energy and ambiance into a narrative broadening Lagavulin's appeal while pushing the boundaries of
whisky's cultural footprint.