Diageo

diageo’s
in-house
content studio

A minimalist logo for 'The Speakeasy' featuring a stylized cocktail glass with a star above it, and the tagline 'Where creativity pours freely'.


I have the exciting role of leading and shaping The Speakeasy, our creative content studio within Diageo.

Our team is a dynamic mix of creative minds, from content creators and copywriters to art directors and designers — all working together to craft culturally relevant content across multiple brands at the same time.

Always reactive and culture-forward, we’re not just following trends, we’re spotting and shaping them, guiding our clients on how to stand out and thrive on social.

From organic and paid social, to event capture and press coverage, our team is boots on the ground – capturing and creating constantly to never miss a moment.


AdForum interview.



CHECK OUT OUR BRANDS SOCIALS:

LAGAVULIN
OBAN
21SEEDS
ASTRAL TEQUILA
LONE RIVER

social creative

johnnie walker

We created a series of how-to cocktail videos for Johnnie Walkers new signature serves. The idea was to take a cinematic approach that highlighted the cocktail putting it Centre Stage showcasing premium liquid.

iw harper

I.W. Harper unveiled its rare 34-Year-Old bourbon with Colman Domingo at the Met Gala celebrating Black Dandyism, and we were tasked with creating the visuals. We positioned the bottle as the “model,” staged like it was being tailored, and used mirrored compositions to reflect both craftsmanship and culture.

oban

To introduce Oban 15, we produced teaser and launch videos that emphasize the products's premium texture and feel, capturing the rugged energy that defines Oban. Our approach highlights a sophisticated, white-glove unboxing experience with a rugged maritime edge.

Arrangement of various dried fruits, spices, and fresh fruits on a neutral surface, including apple slices, pears, apples, dried oranges, ginger, vanilla beans, raisins, chopped dried apricots, dried apple rings, and dried peaches.